BetterUp appoints former PTC finance chief Kristian Talvitie as CFO

BetterUp named Kristian Talvitie as its chief financial officer on 12 May 2026, effective immediately. In a release datelined Austin, Texas, the company said he will lead finance, accounting and investor relations and help shape its growth strategy. BetterUp linked the hire to demand from enterprise leaders who, it said, are using its coaching to prepare their workforces for disruption caused by artificial intelligence.

Talvitie was executive vice president and chief financial officer of industrial software company PTC from 2019 to 2025, and earlier held senior finance roles there. He has also been finance chief at Syncsort, now Precisely, and at Sovos Compliance, and held commercial roles at Plexus. In the release he said the combination of AI, coaching and science delivered at enterprise scale forms a distinct and durable category.

Co-founder and chief executive Alexi Robichaux said leading CFOs see investment in people as a strategic advantage and praised Talvitie's record building finance teams at software companies. The company said the appointment supports what it called disciplined, profitable growth. In the same release BetterUp said it was founded in 2013 and has more than 4,000 coaches across 70-plus countries working with over 750 organisations.